The Marketing Riddle. Solve it and Find Your Ideal Client.
Learning how to solve the age-old marketing riddle is at the core of your business success. During this program, Bryan will guide you toward finding your ideal client, thus unlocking your path forward to marketing clarity. Join Bryan as he unpacks marketing in a new way. He will use principles and best practices from both the photography industry and mainstream businesses that thrive.
About Bryan Welsh M. Photog., Cr., CPP, API. EA-ASP, FP-OR, HFP-OR
Both his clients and peers recognize Bryan Welsh, a second-generation photographer, for his creative stylized photography. He has received numerous merits and awards in image competitions on both a local and national level that include - PPA Loan Collections, Fuji MASTERPIECE awards, Kodak Gallery awards and the ASP State Elite award. His images and articles have appeared in Studio Photography and Professional Photographer magazine(s) as well as used in Nikon's National advertising.
Bryan has the Master of Photography Degree & Photographic Craftsman Degree from Professional Photographers of America. He is a PPA Certified Professional Photographer and has both the Fellow of Photography Degree and Honorary Fellow of Photography Degree from the Oregon Professional Photographers Association. He also holds the Educational Associate Degree from the American Society of Photographers. Bryan is a national speaker with 250+ PPA Speaker Merits and is a PPA Approved International Juror. Additional honors include the PPA National Award and the PPA 2020 Directors Award.
Our annual meeting in the morning, and member-led instruction in the afternoon. Heather & Brian of Watt Studios will present on the Wedding Day experience.
VPP's Annual Conference - Day 1 of 3
FRIDAY - March 4, 2022
Image Competition & Print Critique Details on judges will be provided closer to the date
Remainder of Weekend: SATURDAY - March 5, 2022 - In-Person Classes & Banquet 9:00a-12:00p– Mark Mann: What makes a portrait a portrait? 1:00-4:00p– Colby McLemore: How to create a love affair with your blog Banquet that Evening SUNDAY - March 6, 2022 - Virtual Classes 9:00a-11:00a – Leslie Andrews: How to Start and Grow your Photography Business12:00p-2:00p – Monica Sigmon: The Artist Project
VPP's Annual Conference - Day 2 of 3 - Morning
Mark Mann is a celebrity and advertising photographer. He was born in Glasgow, where he lived until he went to study in the prestigious photographic program at Manchester Polytechnic. Before long, the recent graduate was assisting innovative fashion photographers Nick Knight and Miles Aldridge, learning the ropes and building his own body of work. Three years later, Mark started shooting on his own, relocating to New York City.
Mark’s editorial work has appeared in Esquire, Men’s Health, Vibe, Spin, Fortune, Billboard, Parade and Complex, among others. He has shot countless celebrities, including Robert Redford, Michael Douglas, Iggy Pop, Jack Black, the Black Eyed Peas, Jerry Seinfeld, Dave Chappelle, Rihanna, Queen Latifah, Simon Baker, Stevie Wonder, Bradley Cooper, Willie Nelson, Sean Connery, John Hamm and Jennifer Hudson. Mark has amassed a sizable advertising portfolio, as well. His clients run the gamut: Reebok, Adidas, Hennessy, Bombay Sapphire, Pepsi, Gillette, Vitamin Water, NHL, Zumba, Ford, Chrysler and Svedka to name a few.
In this interview-style workshop, we invite you to meet Mark Mann, a humble yet celebrated photographer who has photographed a wide range of some of our most iconic public figures including President Barak Obama. He says, “In this workshop, I hope to explain a little of my process by show and tell, do a live lighting demonstration with a couple of simple but effective setups and answer your questions if I can (please don’t ask any hard ones).”
Join us for a conversation with this creative who enjoys the challenges and rewards of lifelong learning.
Conference Weekend Schedule at a Glance:
FRIDAY - March 4, 2022 - Image Competition & Print Critique SATURDAY - March 5, 2022 - In-Person Classes & Banquet 9:00a-12:00p – Mark Mann: What Makes a Portrait a Portrait? 1:00-4:00p – Colby McLemore: How to Create a Love Affair with your Blog Banquet that Evening SUNDAY - March 6, 2022 - Virtual Classes 9:00a-11:00a – Leslie Andrews: How to Start and Grow your Photography Business12:00p-2:00p – Monica Sigmon: The Artist Project
VPP's Annual Conference - Day 2 of 3 - Afternoon
Colby McLemore: How You Can Start a Love Affair with Your Blog
Everyone knows that you should be doing them but few actually do. I’m talking about blog posts. Why should I write them if I can’t imagine anyone is reading them? And, if no one is reading them, why should I write them? And, if I do write them, how can I get people to read them? I stink at grammar so I’m afraid I’d embarrass myself? What would I write about anyway? I had all these questions myself, and after hearing the answers I finally found a way to systematize blog posts so it became easier and easier to do them. Blogging can make all those other marketing ideas come together and be more effective and easier to implement. If you believe marketing can work, you can’t afford not to blog.
Colby McLemore is the owner and visual storyteller of Colby’s Photos & Videos. He is a full-time professional whose work revolves around advertising photography and videography for businesses as well as for individuals. If he isn’t on site at a job, you can find him in his downtown Knoxville, Tennessee, studio. If you are ever in East Tennessee, please reach out. He’d love to show you the studio and our lovely city.
Colby works around marketers and advertisers every day. He attends as many of their trade meetings locally, regionally, and nationally as possible. He has been on the board of the American Marketing Association Knoxville and the American Advertising Federation of Knoxville for years. Surrounding himself with the best professionals within the industry, even Colby picks up a tip or two. Within the marketing industry he is considered an advanced enthusiast, among local photographers, he is considered over the top.
He has earned his Master’s, Craftsman, CPP, and Certified Drone Photographer. He loves letters behind his name and is trying to get a few more. Colby has won more awards than he feels he deserves but a lot fewer than many. He’s was in the Top Ten of the Grand Imaging Award in the commercial category but lost. He’s squeaked out a Gold Triangle, an ASP State Award, Fuji Award, Kodak Award and all the cool ones at his local and state affiliates. He blasts his horn about them from the top of Knoxville’s tallest building.
To learn more about Colby and to see examples of his work, visit his outdated website at www.colbysphotosvideos.com.
VPP's Annual Conference - Day 3 of 3 - Morning
Leslie Andrews: How to Start and Grow your Photography Business I specialize in fashion and beauty photography. Based in Atlanta, I’ve been a professional photographer for over 15 years and truly love what I do. My niche is branding sessions for entrepreneurs and small businesses. My personal touch includes, step by step guidance to ensure you receive high quality photos to promote your business/brand.
VPP's Annual Conference - Day 3 of 3 - Afternoon
Monica Sigmon: The Artist Project
Monica opened her Williamsburg studio in 2000 and quickly built a successful business with a reputation for excellence and cutting-edge imagery. She has earned the prestigious Craftsman and Master’s Degrees from the Professional Photographers of America, was recognized as Kodak’s Photographer to Watch in 2007 and was named a Sony Artisan of Imagery in 2021.
Monica is a popular speaker and travels to speak to professional photographers around the country. She has earned the reputation for providing entertaining programs that focus on marketing and building your brand; energizing seasoned studio owners and inspiring new photographers alike.
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Dan Burkholder was one of the first photographers to see the iPhone as a serious option for the fine art photographer. By stitching together large numbers of captures and moving a photo in and out of a series of apps, Dan takes the initial image and brings it to a new level of personal, creative expression. The mobile nature of the iPhone allows him to instill "emotion" into an image at the time of capture, not limiting him to working at a computer and desk.
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