What we will cover:
Why do consumers value the things they do? How can we reach the demographic of people that best suits our business? How can we maintain a positive relationship with clients? These questions are the roots of marketing for a creative business. Marketing is simply connection. This course will lead us through creating, maintaining, and deepening a connection with the people that value our work the most. We remove the veil of overwhelm that marketing can often create and allow us to do what we do best - be creative. Come away with a marketing plan that is not only tangible, doable, and proven, but also one that is uniquely you.
Who I Am: I am Aly Elliott of Bloomington, Indiana. I'm married to Sam and we have 6 gorgeous children. We travel, homeschool, and take in every sunset we possibly can. I've been a professional photographer for coming up on 16 years. We had talked about opening a studio for awhile and, when our daughter died, I needed something to pour myself into. My studio is on the adorable little town square in a place where people still walk around downtown. I have undergrad degrees in Fine Arts and Marketing, as well as a CPP, Master of Photography, Craftsman, and Master Artist degrees from PPA. In 2022, I was honored with 2 Grand Imaging Award finalist images (in Senior portrait and in Master Artist) I am certified in the family, baby, newborn, maternity, and child categories by NAPCP in addition to being a proud ASP member. I am an exhibiting artist and have worked all over the world (29 countries so far!). I am always looking for ways to continue learning - about business, photography, and people. I am a firm believer in having it all.