VPP's Annual Conference - Day 3 of 3 - Afternoon

Monica Sigmon: The Artist Project

Join Monica Sigmon, Sony Artisan of Imagery, for an inspiring program all about staying fresh, creative, and challenged all year-round with model calls, invitationals and–most of all–artist projects.

Learn how she used Art of Motion: The Virtual Exhibition to blend the artistic vision which goes into an artist project with the branding of her portrait studio to unequivocally send out the message of being innovative, singular, and the only choice for families to commission portrait work for their home. 

In addition, she will explore the creation of a style, building a framework, telling the story to your community, generating excitement for your project, presenting the finished art work, and using your project to building lasting relationships.

Follow along and learn the essential steps to maximize the potential of your next project. You’ll leave this class armed with loads of inspiration and practical strategies not only elevate your skillset and brand, but create new offerings that are sure to delight your clients.

Monica Sigmon, M.Photog., Cr.
Sony Artisan of Imagery 

Monica opened her Williamsburg studio in 2000 and quickly built a successful business with a reputation for excellence and cutting-edge imagery. She has earned the prestigious Craftsman and Master’s Degrees from the Professional Photographers of America, was recognized as Kodak’s Photographer to Watch in 2007 and was named a Sony Artisan of Imagery in 2021.

Monica is a popular speaker and travels to speak to professional photographers around the country. She has earned the reputation for providing entertaining programs on marketing, building your brand and running a luxury studio with authenticity; energizing seasoned studio owners and inspiring new photographers alike.

Conference Weekend Schedule at a Glance: 

SATURDAY - March 5, 2022 - In-Person Classes & Banquet
9:00a-12:00p – Mark Mann: What makes a portrait a portrait?
1:00-4:00p – Colby McLemore: How to create a love affair with your blog
6p – Banquet
7p – Presentation & Awards (both in-person & live streamed)

SUNDAY - March 6, 2022 - Virtual Classes
9:00a-11:00a – Leslie Andrews: How to Start and Grow your Photography Business
12:00p-2:00p – Monica Sigmon: The Artist Project