VPP's Annual Conference - Day 2 of 3 - Afternoon

Colby McLemore: How You Can Start a Love Affair with Your Blog

Everyone knows that you should be doing them but few actually do. I’m talking about blog posts. Why should I write them if I can’t imagine anyone is reading them? And, if no one is reading them, why should I write them? And, if I do write them, how can I get people to read them? I stink at grammar so I’m afraid I’d embarrass myself? What would I write about anyway? I had all these questions myself, and after hearing the answers I finally found a way to systematize blog posts so it became easier and easier to do them. Blogging can make all those other marketing ideas come together and be more effective and easier to implement. If you believe marketing can work, you can’t afford not to blog.

Colby McLemore is the owner and visual storyteller of Colby’s Photos & Videos. He is a full-time professional whose work revolves around advertising photography and videography for businesses as well as for individuals. If he isn’t on site at a job, you can find him in his downtown Knoxville, Tennessee, studio. If you are ever in East Tennessee, please reach out. He’d love to show you the studio and our lovely city.

Colby works around marketers and advertisers every day. He attends as many of their trade meetings locally, regionally, and nationally as possible. He has been on the board of the American Marketing Association Knoxville and the American Advertising Federation of Knoxville for years. Surrounding himself with the best professionals within the industry, even Colby picks up a tip or two. Within the marketing industry he is considered an advanced enthusiast, among local photographers, he is considered over the top. 

He has earned his Master’s, Craftsman, CPP, and Certified Drone Photographer. He loves letters behind his name and is trying to get a few more. Colby has won more awards than he feels he deserves but a lot fewer than many. He’s was in the Top Ten of the Grand Imaging Award in the commercial category but lost. He’s squeaked out a Gold Triangle, an ASP State Award, Fuji Award, Kodak Award and all the cool ones at his local and state affiliates. He blasts his horn about them from the  top of Knoxville’s tallest building.

To learn more about Colby and to see examples of his work, visit his outdated website at www.colbysphotosvideos.com.

Conference Weekend Schedule at a Glance: 

SATURDAY - March 5, 2022 - In-Person Classes & Banquet
9:00a-12:00p – Mark Mann: What makes a portrait a portrait?
1:00-4:00p – Colby McLemore: How to create a love affair with your blog
6p – Banquet
7p – Presentation & Awards (both in-person & live streamed)

SUNDAY - March 6, 2022 - Virtual Classes
9:00a-11:00a – Leslie Andrews: How to Start and Grow your Photography Business
12:00p-2:00p – Monica Sigmon: The Artist Project